Google released a spam update on June 23, , which began and finished on the same day. It was a hour update target spam efforts in Google Search. June 28, spam update. Then the following week, Google released part two, the June 28 spam update. That update also started and finished on the same day, a hour roll out.
July link spam update. The following month, Google released a July link spam update that started on July 26, Google said that rollout would be done in about two weeks but it was completed after about four-weeks, two weeks longer than expected. The rollout finished on August 24, and target spammy links that tried to manipulate the Google search results.
Google postponed the launch of the page experience update by a couple of months, but it did go live on June 15, That rollout took a long time — it rolled out for a few months and finished rolling out around September 2, As a reminder, you should not have seen huge ranking changes in Google Search for this release.
This was a slow rollout and Google originally advised not to expect drastic changes. Google did say that next year, in February , the page experience update will be brought to desktop search. Not to be outdone by the web search algorithmic updates, Google also confirmed after the rollout was complete that it performed a local search update in late November.
That update started on November 30, , and ran through December 8, This update seemed to focus on proximity factors and was code-named the Vicinity Update by the local SEO community.
Passage ranking. Passage ranking is a way of Google ranking specific passages from a web page in search; it is not a visual update to the search results but a ranking update. Google has lots of ambitious plans for MUM in Google Search and beyond and has already expanded its use cases later in Google launched another AI-based ranking system named sub-topics rankings in November Google decided to do away with the deadline this year and said this will get done when it gets done.
It has been a busy year. The Hawk Update slightly corrected the Possum update, making local businesses that competed with others that already ranked on the SERPs more likely to be seen in a relevant search query. The Google Fred Update seemed to be an update attacking link accuracy across the web.
Spammy links and practices like keyword stuffing are not the way to attain search engine results. Check out our SEO penalty reminders here.
What are filters? Filters for local results on Google eliminate websites that seem to be redundant. For local businesses, this can mean, for example, that if you have two websites for your service, only one of them will appear for a given local search term. The Possum update was intended to improve the user experience of Google, but it may have gone too far. This was a major changeup in the way Google processed search results. You can read more about RankBrain from our writeup here , but in a word, RankBrain is a machine-learning artificial intelligence system that helps Google process its search results.
In this update, Google continued its trend of rewarding mobile-friendly sites for mobile searches. As so many searches occur today on mobile devices, mobile optimization is extremely important for webmasters to keep up-to-date on.
Read more here. Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words. Google Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.
One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool. Panda is updated from time to time. Panda may also catch sites that escaped before.
Google launched the Penguin Update in April to better catch sites deemed to be spamming its search results, particularly those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links such as through the Google disavow links tool or to remove spam may regain rankings.
New sites not previously caught might get trapped by Penguin. If you find yourself impacted by an update and think that the algorithm got it wrong, there are pathways for you to correct the error. When Google makes logarithmic changes, they do so, not intending to make manual exceptions. That said, there is a feedback form you can find on the Google site.
Click the link above to read more about the feedback form specific to Penguin. Launched on July 24, , for U. Google stated that this new algorithm improves their distance and location ranking parameters. This was big, because it allowed users to search anchor terms without using local modifiers. The opportunity for companies operating in multiple territories was incredible. By setting up local page listings, businesses could effectively rank higher on more top-level queries just by virtue of being in the same geographic area as the user.
A better ranking with less effort — it was almost too good to be true. Most notably, it helped the search engine better understand long-tail queries, allowing it to more closely tie results to specific user questions — a big development in the eyes of main search practitioners.
Hummingbird forced businesses to change their SEO strategies to adapt and survive. Simple one- or two-word phrases would no longer be the lone focal point of a healthy SEO plan, and successful businesses would soon learn to target long-tail keywords and queries — or else see their digital marketing efforts drop like a stone.
Two years after Venice brought local search to center stage, the Pigeon update further defined how businesses ranked on Google localized SERPs. Pigeon tied local search results more closely with deep-rooted ranking signals like content quality and site architecture. Business listings and store pages needed to account for these criteria to continue ranking well on local searches. No more gaming the system. If you wanted your business appearing on the first SERP, your site had better have the relevant content to back it up.
The Possum update was an attempt to level the playing field when it came to businesses in adjoining communities. During the pre-Possum years, local search results were often limited to businesses in a specific geographical area.
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